Beef Brisket Rub

Beef Brisket Rub
Beef Brisket Rub
Beef Brisket Rub Beef Brisket Rub
100741 001
Net Weight:
3.7 oz
Select Size:

Great beef brisket is built on layers of flavor and those layers start with the barbecue rub. Brisket rubs can be simple or complex and a great rub creates a crunchy, flavorful, rich crust which is known as the bark. 

Beef rubs and pork rubs are not created equal and shouldn't be interchanged. While pork rubs tend to be rely on a base of sweetness (lots of sugar) smoked brisket rubs are built more on a foundation of salt and pepper. Rubs are used to enhance the flavor of your meat and a good beef brisket rub uses salt as it helps to form the crucial crust or bark.

So how much rub should you apply to your brisket? We like to recommend about a tablespoon per lb (but we never really measure when seasoning). Lightly oil your brisket with vegetable or olive oil. Many of the spices in this rub are oil soluble and the oil helps the spices penetrate the meat. Liberally sprinkle the rub on your beef brisket, heavier amounts on the thicker cuts and less on the thinner.

We like to apply this beef brisket rub right before we put it into our smoker. We also like to let our meat warm to room temperature before applying our rub. But if you're from the school of thought that more rub time is better then by all means add your rub to your brisket and then place it in the refrigerator for up to 24 hours before smoking.

I can absolutely appreciate those that are trying to limit their intake of sugar and salt but when it comes to seasoning your slow cooked beef the use of salt and sugar are important. The salt pulls the meat's moisture to the surface where it mixes with the sugar and spices to add the caramelizing effect that forms the crust.

Our Beef Brisket Rub is hand blended from smoked Mesquite sea salt, black pepper, demerara sugar, onion, garlic, ancho powder, yellow mustard and chipotle powder.

Now while the seasoning blend is important the meat is where the rubber hits the road (all the great seasoning in the world can't save a terrible cut of beef). Because this is a rub using salt watch out for meat labeled "basted", "self-basting", "enhanced" or "flavor enhanced" as these have all been injected with a salty brine at the meat packing plant. A salty rub added to salt injected meat makes it very salty and may not be edible to some of your guests.

Brisket is a cut of meat from the lower chest or breast. If you're not use to buying the best brisket they are some things to look for. Most cuts will be from 3 to 6 lbs and come from the flat or point.  These will sometimes be labels as "brisket first cut" or "brisket second cut". The lean "first cut" or "flat cut" is from the deep pectoral, while the fattier "second cut", "point", "fat end", or "triangular cut" is the superficial pectoral.

"Brisket first cuts" tend to be more common than "brisket second cuts". If the meat butcher has both, chose the "brisket second cut" as it has more marbling in the muscle and will be more flavorful, juicy and tender.

If your only choice is "brisket first cut" then look for Certified Angus, USDA Choice or USDA Prime. Serious competition barbecuers prefer Certified Angus Beef as the certification process requires the meat to be USDA Choice or better.

Nutrition Facts

Serving Size1 tsp

Amount Per Serving


% Daily Value*

Total Fat0g0%

Saturated Fat0g0%

Trans Fat0g

Polyunsaturated Fat0g

Monounsaturated Fat0g



Total Carbohydrate2.4g1%

Dietary Fiber0.5g2%

Total Sugars0.8g

Added Sugars0g0%

Sugar Alcohol0.0g


Vitamin D0mcg0%




*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. These values were calculated and therefore are approximate. For more

4.8 out of 5
18 total ratings.

Michael C. (Verified buyer) 06/12/2021
Bark Bark I added black pepper.

Karen W. (Verified buyer) 04/18/2021
A welcome surprise We chose a variety of spices for a birthday surprise for our daughter living in Scandinavia. Among these were Adobe, Beef Brisket Rub and a few other peppers. She was thrilled with each

Timothy N. (Verified buyer) 12/10/2020
Great on brisket AND CHICKEN Great on brisket AND CHICKEN

Elton P. (Verified buyer) 06/24/2020
best brisket rub I ever best brisket rub I ever use

Timothy H. (Verified buyer) 05/19/2020
Great Flavor This has very good flavor give it a try.

Homer R. (Verified buyer) 02/20/2020
I really like it. I really like it.

MICHAEL Q. (Verified buyer) 09/19/2019
I have been using the I have been using the brisket rub now for several years and it never fails to get rave reviews

James M. (Verified buyer) 03/25/2019
Just used this and it was perfect! Won’t be disappointed

Dewey A. (Verified buyer) 01/04/2019
Nice Was very pleased with the flavor of this brisket rub. Will be using this often.

jackie c. (Verified buyer) 09/06/2018
brisket rub I like the fact that there is no MSG added into it - very tasty rub
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