Pineapple Serrano Rub

The sweet-and-sassy Pineapple Serrano Rub has balance built into the essence of its being. It smells earthy and sweet; earthy from the deep aroma of paprika and ancho, sweet from pineapple and the deep nature of molasses. At first taste there is an onrush of tart and sweet, as fruity pineapple and sour cider vinegar come immediately forward. Right behind that is the steady thrum of paprika, with its depth enhanced by garlic, molasses, and ancho. Bright, pepper-herbal coriander steps in for a lift, before the smoky heat of serrano takes this blend home. The complex flavors linger, trading back and forth between sweet and hot, for flavor that keeps on giving. We blend our Pineapple Serrano Rub in small batches in our facility, to ensure our products are the freshest and most flavorful products we can provide.

When developing a rub or a blend that’s primarily intended for use on meat, and/or on a grill, sugar is almost always used. Sugar caramelizes as it melts, helping to form a crust, or “bark”, over the meat, which creates great texture and flavor. We realize that sugar is often overused in packaged rubs, so we try to develop blends that have the sweetness and capacity for bark and flavor that is a hallmark of perfectly executed grilling, without relying solely on sugar. This is why we look for sweeter natural flavors—like pineapple powder—that deliver craveable, sweet taste that allows us to practice moderation and avoid the shortcut of pure sugar.

Tips From Our Kitchen

Use Pineapple Serrano Rub as a grill seasoning; while it will be great on anything, we think the pineapple really shines with lighter meats like chicken, pork, or seafood. It’s also delicious on pan-fried tofu; drain tofu and pat dry, then cut in cubes and toss with arrowroot powder. Fry until crisp and just before removing from the pan, layer some rub over the cubes. And even though we made this with meat in mind, don’t be afraid to go heavy on the vegetables. Toss over carrots or parsnips cooked in butter; one of our customers has used it in pickled carrots for “Wow! Not your mother’s carrot sticks.” Rub on sliced eggplant and grill. This rub makes roasted Brussels sprouts sweet and savory. If you like things that are spicy but not too spicy, swap the habanero in this pineapple salsa for Pineapple Serrano Rub.

Our Pineapple Serrano Rub is blended with pineapple juice powder (pineapple juice, tapioca maltodextrin), garlic, paprika, serrano, molasses, apple cider vinegar (IP maltodextrin, apple cider vinegar and IP modified food starch), salt, coriander, ancho, and citric acid.

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